Are You Running an Offensive Sales Strategy?

Happy New Year!

Will 2009 be a better sales year than 2008? Are you nervously hoping we’ve hit the bottom of the recession? Or are you anticipating a deep freeze in spending for January?

In these precarious and unpredictable times, you have two choices; you can deploy a Defensive Sales Strategy or an Offensive Sales Strategy. If you choose to run Defense, you will sit and weather the storm, stop spending and buckle down for a tough year. On the other hand, if you choose to run Offense, you will become pro-active and savvy, and show your clients you are a Consultative Sales Expert by co-create solutions with that that will grow their business in 2009.

Here are some strategies to help you run a successful Offensive Sales Strategy and make 2009 your best year yet!

10 Offensive Sales Strategies for Thriving in 2009:

1. Document Your Value: determine the unique value and benefits your services provide (i.e. increased sales productivity, increased market exposure & ROI)
2. Create a Campaign: develop a pro-active sales stimulus campaign and execute with your Ideal Profitable Customers
3. Market, Market, Market: don’t cut your marketing dollars, invest now when your competitors are retreating
4. Sell, Sell, Sell: allocate more time to selling and face-to-face meetings with your clients
5. Sharpen Your Message: document what you will say to engage your client’s attention and make them want to hear more (i.e. “We helped ABC company improve their customer retention rate by 22% and we would like to help you…”)
6. Stay Close to Your Clients: pick up the phone (on Fridays!), be personable and show them you care about their business
7. Add Time Limits: offer something more valuable to inspire your customers to buy NOW
8. Invest in Your Skills: re-invent, re-calibrate and re-tool your sales approach, check out how our new Sales Revolution program can help!
9. Be True: keep your values in check, be professional and be ethical - even when your competitors are slamming you and dropping prices
10. Collaborate: involve your clients in the solution creating process, when you co-create solutions with your clients they are more apt to buy in
11. You: have confidence, a positive attitude, and most importantly be optimistic

Yes, you can make 2009 not just a good year, but a great year. Some companies will just survive these tough times, but you can thrive! Explore how we can help you create a great year and transform into a Sales Expert in 2009, contact us today!