How Will You Integrate Your Marketing & Sales In 2008?

For 2008, our Work Smart, Sell Smart newsletter will be focused on providing you with techniques and strategies for applying an Integrated Marketing and Sales Approach to grow your business. Derived from Teneo’s 21-Point Integrated Marketing and Sales Plan we’ll provide you with thought provoking ideas on topics such as: developing a holistic brand, increasing the ROI of your marketing campaigns, creating customer experiences not just transactions, landing more business with your Ideal Profitable Clients and much more!

When using the 21-Point Integrated Plan with out clients, the first step is to ask them “Where would you like to be in 3-years?”, “What is the vision for yourself and/or your business?”. From there we help them implement the 21 points of the plan based on their overall vision and goals.

Before you begin to make a long, or even a short list of goals to accomplish in 2008, I want you to think about your VISION first. In just three years, we will ring in a new decade, the year 2011. Give some thought as to who, and what, you would like to be in three years time. It’s a tough question, so try to have some fun with it and explore all the possibilities.