Are You Ready to Plant the Seeds for Sales Success?

Spring is in the air! And with this new season comes new opportunities to grow your business. Many of the clients we work with say growing their business is their number one goal! In Phase 3 of Teneo’s Integrated Marketing & Sales Approach; “Ignite, Integrate & Accelerate” we work with clients to create an integrated marketing and sales campaign to catapult their sales.

Here’s a new and creative twist on an old idea; a 2-part strategic and relevant direct mail campaign. Last spring we too wanted to catapult our sales, so we created a unique 2-part direct mail campaign. The first package we sent contained a packet of seeds for a money plant and a letter with the headline “It’s Time to Plant…and Produce a Bumper Crop of Sales!” all enclosed in a dark green envelope (since green is the colour of money and spring!)

A week letter, we sent out a second package that contained a garden shovel and a letter with the headline “Do you have the Tools to Cultivate Your Bumper Crop of Sales?” Within this letter we included three success stories that detailed how we’ve worked with clients to grow their sales. As we all know, a typical response rate for a direct mail campaign is around 2% - but we wanted more! So, we integrated a sales strategy into our campaign that included placing a follow-up telephone call to each recipient. And yes, for those of you who know me it was scheduled for Friday morning - the best time to reach people in B2B environments! As a result, the response rate for our campaign was a whopping 34% and we landed 6 new clients! The biggest ah-ah moment was during the follow-up phone calls, when people not only liked the campaign, but they recited the stats from our client success stories and they wanted to know more!

How will you Ignite, Integrate and Accelerate your sales this Spring? Be creative, be innovative and add some zest to your marketing and sales approach and you too will cultivate a bumper crop of sales!