June 20, 2007

Are You Growing a Bumper Crop of Sales?

We all hope to have a great sales year - and we’re already six months into 2007! Have you been planting the seeds of success with your clients and prospects during the past few months?

As summer quickly approaches, everyone begins thinking about vacation and I consistently hear salespeople say it’s not a good time to reach out and grow their business. On the contrary, this is the ideal time to nurture, fertilize and cultivate your clients and prospects to produce a bumper crop of sales this fall.

Today’s sales cycle is longer, more complex and involves several decision makers. Using an effective combination of marketing and sales tools like; strategically planned sales presentations, marketing e-mails, white papers, client testimonials, success stories and telephone calls, during the various stages of the sales cycle can help you and your teams move sales further down the sales funnel.

Utilizing strategic sales and marketing processes versus “winging it” will definitely help you to close more business, faster. Disciplined sales processes, consultative sales training and dashboard metrics are today’s necessary tools to outsell your competition.

The next 90 days are the ideal time to plant the seeds of success and implement strategic marketing and sales tools to harvest a bumper crop of sales in the 4th quarter.

Here’s to fertilizing and cultivating your prospect seeds!